Last weekend I attended Generation Beauty by Ipsy. I had never been to a beauty convention of any type before. I've always been curious, but my work schedule never allows for it. I was scrolling around on Facebook and saw an ad for Gen Beauty NYC. I checked the dates and was shocked to see that I was actually free that weekend. Cautiously, I looked around on Google to see if this was a legit event, and any details I could find out. Because honestly, the actual event website offered no real information other than what YouTubers and brands were going to be there. They didn't even have the event hours listed. I had to dig around in the FAQ before I found them. I used the discount code that was in the Facebook ad and was the proud holder of tickets to my first beauty con. Since I didn’t have that much information to go on, my expectations for this were very low. Now that I have gone and experienced it, I want to give some background and tips that I wish I had known before attending.
Definitely, absolutely pay for Early Access or be ready to wait in lines, especially for popular brands (looking at you MAC and Makeup Forever!) You may not think that hour makes a difference, but it does. EA passes are limited so there will be very few people that get to enter the floor early. This works out to your advantage because you have shorter (if any) lines to wait on. What are these lines you speak of? There are lines to get freebies, shop at each brand’s booth, and to see YouTube personalities. If you don’t see a line it’s because the freebies are finished, or they aren’t giving anything out. On Day 1 I got there late and the lines were already intense. I spent 25 mins at Kiss, almost 2 hours at NYX – the 2 longest wait times. For NYX I was really disappointed and I think they could have had a better system because the wait time was not worth it. We all waited in cue to see what they were offering. It wasn’t until I was almost to the front of the line before cards with instructions and what to expect were given out. You could choose to get your makeup done using the new palettes, or skip that and just go straight to the photo area. But you weren’t told this until you reached the front of the line. They should have just separated the lines from the beginning. Want to get your makeup done for the pic? Stand to the right. If you just want the freebie, stand left. Also, there were inconsistencies with the free lipsticks they were giving away. Some people who got their makeup done got different colors and had a choice for the free lippie while those who didn’t do their makeup just got whatever they had. I was fine with the color I got, but it should have been equal for everyone.
Long wait times brings me to the next tip! Wear comfy shoes. I cannot stress this enough. I know it’s a beauty con and you want to look cute, and you certainly can. But please save the footsies. No one is taking full body pictures at the booths, so your shoe choice won’t be seen. You are walking and standing on solid concrete, super hard floors. Leave the stilettos at home and slip on your trainers. Your feet will thank you later. And make sure you have a battery charger and snacks on hand. Even better - a water bottle. You will get hungry and thirsty waiting on line. There was very little in the way of food at Gen Beauty - at least in the Javit's Center. I didn’t want to waste time going outside for food, so I didn’t eat until after the event was over on both days.
Some brands will make you work for a freebie by taking and posting a pic to social media, playing a game or spinning a wheel. For those that just stamp you and hand it out, I applaud you. Those lines move fast and make it easier to hit more booths. Buying at the show, while the prices are discounted, it's so hectic. There are so many people and you still have to wait on line, even if you don’t want the freebie. I don’t like to be rushed when I’m purchasing, so I’ll pass on that next time because I made impulse purchases without thinking them all the way through. I only made 3 purchases - Tarte Tarteist Quick Dry Lip Paint in Delish, Pixi Beauty Glow Tonic To-Go, and purlisse BB Tinted Moist Cream in Medium Deep. I guessed on the Tarte lip color. I knew I liked the formula but had no idea how Delish was going to look on me. Thankfully it looked good with my skin tone, and I didn't have anything too similar already. I heard a lot of good things about the Pixi Glow Tonic, so I jumped at the chance to get it on sale, and in pad form! I never tried purlisse before, but when she swatched the BB cream on my hand, it looked great and I was sold. Until I went outside into the sun and was disappointed that it leaned pink in natural light. I can make it work for me since it’s a BB cream, but it’s not as good as a match as it first appeared. I should've waited to buy this. Doh.
I heard from a few people that last year you got a goody bag on both days and now that it’s condensed into 1 bag it isn’t as glam as last year. For this being my first time I thought the bag was good and more than worth the price of the ticket fee. However, I can understand that feeling of disappointment if you were used to something and it got ‘downgraded,’ but that bag was filled to the brim with a lot of full-size and deluxe-size products so you’re not left empty handed! At the most, my only complaint with the goody bag was that I did see different style bags on Day 2 that was actually nicer than what we got on Day 1. Overall I was satisfied with the free swag I picked up at the show and thought it was worth my time, even if I didn't get to hit up all the brands I wanted to see. It was a fun experience and I would probably go again if the dates align with my schedule, and if I paid for Early Access.
Any other beauty shows worth checking out? Let me know!